SEO and AI Search Audit

Patients are choosing providers before they ever reach your website.

Stravida reviews whether your organization is findable and credible across Google, maps, reviews, AI answers, service-line pages, location pages, and the next step to care.

Get Your 2 Minute Audit See what you get

SEO and AI search reviewGoogle, local search, AI answers, and patient growth

LocalSearch visibility

AISearch readiness

GBPLocation presence

RoadmapContent priorities

Why this audit exists

01 Search is no longer just rankings. It is the full trust path before the call.

Patients still search on Google, but the decision now forms across maps, reviews, AI answers, provider directories, service-line pages, and whether the next step feels clear enough to take.

Problems we look for first

Patients compare providers across Google, maps, reviews, AI answers, directories, and social proof before they ever reach the site.
High-value service lines are hard to find when patients search by condition, treatment, specialty, or location.
Google Business Profiles, location pages, reviews, and service pages tell different stories across markets.
AI answer engines cannot confidently understand the organization, services, locations, clinicians, proof, and next step.
Search traffic is reported, but leadership cannot see whether visibility is turning into calls, forms, and booked appointments.

Healthcare search visibility strategist reviewing patient discovery gaps with an executive

Visibility Gap Snapshot

This first pass checks whether searchers, local patients, and AI answer tools can clearly understand the organization’s services, locations, proof, and next step.

Before the next patient chooses somewhere else

Find the gaps that keep patients and answer engines from trusting the next step.

Get Your 2 Minute Audit

How it works

02 From 2 minute audit to search roadmap.

The 2 minute audit shows where visibility may be breaking first. If the opportunity is strong enough, the deeper review turns that signal into a clear plan for content, local search, AI search readiness, technical SEO, and conversion.

Start the 2 minute audit

Tell us how patients find you today: locations, service lines, Google Business Profiles, reviews, AI visibility, calls, forms, and reporting gaps.

Map the discovery path

We look beyond rankings and follow the path from patient question to search result, map listing, AI answer, service page, call, form, and booked appointments.

Separate visibility from value

The audit identifies which search signals support patient growth, which signals are just activity, and which gaps need deeper review.

Prioritize the fixes

You get a practical sequence for service-line pages, location pages, Google Business Profiles, schema, content depth, and conversion paths.

Approve the roadmap

Search work moves forward only after leadership understands the recommendation, the business reason, and the compliance review path.

Turn discovery into demand

Approved fixes can become a focused roadmap for Google, local search, AI answer readiness, and the path from visibility to booked appointments.

2 minute audit

Answer a few questions. See where patient discovery is most likely breaking.

Get Your 2 Minute Audit

What we evaluate

03 Every review is tied to patient discovery, trust, and booked demand.

We focus on the few search, content, local, technical, and conversion changes most likely to improve qualified demand. If a finding cannot affect discovery, trust, or the path to care, it does not lead the audit.

Evaluation areas

Service-line content depth, patient question coverage, and page structure
Local SEO, Google Business Profile quality, categories, photos, reviews, and location consistency
AI search readiness, answer engine visibility, entity signals, and citation opportunities
Technical SEO, schema, indexation, internal linking, crawl depth, and page performance
Search conversion paths across calls, forms, appointment requests, and location pages
Content priorities for clinical review, publishing cadence, and market-level growth
Recommended fixes that can become a focused SEO and AI search roadmap

What you get

A plain-English readout of what patients and answer engines can actually understand
The content, local search, AI search, and technical issues most likely affecting qualified demand
A prioritized roadmap grouped by business impact, market, service line, effort, and sequence
Service-line, location, Google Business Profile, schema, review, and internal linking recommendations
An AI search readiness plan for the questions, entities, sources, and trust signals that matter most
A next-step plan for implementation, publishing, measurement, clinical review, or internal handoff

Stop visibility guessing

Pin down whether the issue is content depth, local presence, technical SEO, AI readiness, or the next step to care.

Get Your 2 Minute Audit

What this reveals

04 The audit separates search activity from business visibility.

Search performance is rarely solved by one new page. The audit looks across visibility, trust, technical structure, local presence, and conversion so the next move is grounded in the full patient discovery system.

AI Search Readiness

This category checks whether your services, locations, clinicians, entities, sources, and trust signals are structured clearly enough for AI-generated answers.

Healthcare strategy team reviewing local search visibility and market expansion dashboards

Local Search & GBP Presence

This category checks Google Business Profiles, location pages, categories, reviews, photos, service coverage, and whether local visibility turns into calls or forms.

Healthcare marketing team reviewing search content strategy and patient intent analytics

Content Depth & Patient Intent

This category checks service-line depth, condition and treatment pages, patient FAQs, clinical review needs, competitor gaps, and content that supports conversion.

Healthcare SEO and AI search dashboard with search platform visibility signals

Technical SEO & Conversion Path

This category checks indexation, schema, internal linking, page performance, location architecture, tracking, call paths, and form conversion friction.

Ready when you are

Get the first signal before you commit to a deeper SEO and AI search audit.

Get Your 2 Minute Audit

Search growth proof

05 Healthcare growth experience behind the audit.

The SEO and AI search audit is built from real healthcare growth work across addiction treatment, specialty practices, multi-location operators, patient acquisition systems, and executive growth planning.

Gregory PlakiasChief Marketing Officer, Arista RecoveryLinkedIn profile

★★★★★

George's expertise and dedication have made a significant impact on our ability to reach those who need addiction treatment services. His strategic approach to our digital presence was both professional and compassionate, understanding the sensitive nature of addiction treatment while effectively communicating our mission. After working with him, our cost per acquisition dropped to the literal best in the industry.

Dave NelsonChief Development Officer, Advanced UrologyLinkedIn profile

★★★★★

George is an experienced marketing professional who can uniquely blend broad medical practice marketing initiatives smoothly with operations and sales in a high growth environment. His experience with developing high tech call centers generated significant new patient volume and retention. George was a valuable partner when we worked together and is someone I still contact today for his expertise.

Hunter MeffordCo-Chief Operating Officer, Advanced Recovery SystemsLinkedIn profile

★★★★★

Before partnering with George, our practice was stuck at around $40M in annual revenue. In just two years, he helped us scale past $120M by completely transforming our patient acquisition strategy. From digital campaigns to call center optimization and referral growth, every part of the system they built worked together seamlessly. We've never seen growth this fast or this sustainable.

Turn visibility into the next step

If patients cannot find the right answer, start with the audit.

Get Your 2 Minute Audit

FAQ

SEO and AI search audit questions

These answers clarify how the audit helps search engines, AI tools, and patients understand healthcare services, locations, and next steps.

What is an SEO and AI search audit?

It is a focused review of whether patients can find, trust, and act on a healthcare organization across Google, maps, reviews, AI-generated answers, service-line pages, location pages, and conversion paths.

Why does AI search matter for healthcare providers?

Patients increasingly ask AI tools and answer engines for provider options, treatment information, and local recommendations. Clear content, structured data, credible entities, and strong source signals help those tools understand when your organization is relevant.

Does this replace traditional SEO?

No. AI search readiness builds on traditional SEO. Strong service pages, local presence, technical hygiene, internal linking, reviews, and schema still matter because they help both search engines and AI answer tools understand the organization.

What does Stravida evaluate first?

Stravida reviews service-line content, patient questions, location coverage, Google Business Profiles, schema markup, indexation, internal linking, entity clarity, reviews, citations, and whether search traffic can turn into calls or forms.

Who is this audit best for?

It is best for healthcare organizations that rely on local visibility, service-line demand, provider trust, or multi-location growth and want a clear roadmap for Google, local search, and AI answer visibility.

What do we get after the audit?

You get a plain-English findings readout, a prioritized roadmap, service-line and location recommendations, schema and internal linking guidance, AI search readiness priorities, and a next-step plan for implementation or internal handoff.