Paid Media Audit + Implementation Sprint

Most healthcare paid media is optimized for leads. The business needs booked appointments.

Stravida reviews paid media across Google, Meta, TikTok, CTV, YouTube, display, retargeting, and the path from channel to call, form, intake handoff, location capacity, and booked appointment. The goal is simple: show which spend supports patient growth and which spend only looks good in a platform report.

Start My 2 Minute AuditSee what you get
Healthcare marketing operations team reviewing paid media analytics across workstations
Paid media performance reviewCampaigns, calls, appointments, and location capacity

Performance claims

$440MMManaged ad spend
7xAverage non-brand ROAS
12%Average cost reduction
15%Average revenue lift

Why this audit exists

01 The paid media account is only one part of the appointment system.

Healthcare paid media does not succeed because a dashboard shows clicks, calls, form fills, video views, or impressions. It succeeds when the right patients reach the right location, book the right service, and leadership can see what happened.

Problems we look for first

  • Reports show leads, but leadership still cannot see which campaigns produced booked appointments.
  • Budgets move by platform performance instead of location capacity, payer mix, service-line priority, and appointment availability.
  • Calls and forms are counted as conversions even when no one knows whether the right patient booked.
  • Search terms, negatives, match types, and location settings drift until the account starts buying the wrong demand.
  • The ad, landing page, intake path, and follow-up process tell different stories to the patient.
Healthcare executives reviewing paid media revenue attribution and profitability dashboards
Revenue Attribution & Profitability

This category checks whether spend can be tied to booked appointments, attended visits, actual patient revenue, CPA targets, LTV, and executive-ready reporting.

Before you add budget

Find out whether the issue is the campaign, the tracking, the landing page, or the handoff after the click.

Start My 2 Minute Audit

How it works

02 From 2 minute audit to fixes your team can act on.

The first step is the 2 minute audit. If the signal is strong, the deeper review turns the account analysis into proposed changes, approved implementation, and a clearer view of which spend supports booked appointments.

01

Start the 2 minute audit

Tell us how the account is measured today: spend, locations, services, calls, forms, booked appointments, and reporting gaps.

02

Review the real path

We look beyond platform metrics and follow the path from search term to landing page, call or form, appointment, and show rate.

03

Separate activity from value

The audit identifies which results are useful, which results are just noise, and which parts of the account need deeper review.

04

Prioritize the fixes

You get a practical sequence for campaign structure, tracking, landing pages, budget allocation, and intake handoff.

05

Approve the changes

Nothing changes inside the account until leadership approves the recommendation and the reason behind it.

06

Implement what matters

Approved fixes can be implemented directly, so the audit becomes operating improvement instead of another slide deck.

2 minute audit

Answer a few questions. See what your paid media reporting may not be telling you.

Start My 2 Minute Audit

What we evaluate

03 Every review is tied to business questions, not platform scores.

We focus on the account, tracking, and handoff changes most likely to clarify performance. If a finding cannot help leadership make a better decision about budget, locations, service lines, or follow-up, it does not lead the audit.

Evaluation areas

  • Google, Meta, TikTok, CTV, YouTube, display, retargeting, and whether each channel has a clear role
  • Search intent, match types, negatives, audiences, placements, location settings, and terms that do not belong
  • Budget allocation by location, service line, provider capacity, and patient value
  • Conversion tracking, call attribution, form tracking, CRM handoff, and booked appointment visibility
  • Ad creative, offer, landing page message, and whether the next step matches patient intent
  • Differences by market, device, daypart, schedule availability, and follow-up process
  • Approved fixes that can be implemented inside the paid media account, channel mix, or handoff after the click

What you get

  • A plain-English readout of what the account is really optimizing for
  • The campaign, tracking, and handoff issues most likely affecting booked appointments
  • A prioritized fix list grouped by business impact, effort, and sequence
  • Recommendations for campaigns, keywords, budgets, landing pages, and conversion tracking
  • Implementation support for the account and funnel changes you approve
  • A next-step plan your agency, internal team, or Stravida can actually use

Stop dashboard guessing

Pin down whether your campaigns are producing appointments or just producing reportable activity.

Start My 2 Minute Audit

What this reveals

04 The audit separates platform performance from business performance.

Paid media performance is rarely solved by one new ad. The audit looks across search intent, account structure, landing page message, call handling, CRM handoff, and appointment visibility so the next move is grounded in how care actually gets booked.

Healthcare executives reviewing paid media revenue attribution and profitability dashboards
Revenue Attribution & Profitability

This category checks whether spend can be tied to booked appointments, attended visits, actual patient revenue, CPA targets, LTV, and executive-ready reporting.

Healthcare marketing team reviewing channel efficiency and appointment performance analytics
Media Waste & Channel Efficiency

This category checks branded search separation, search-term quality, negative keyword discipline, channel comparison, and whether reporting is based on appointments or platform activity.

Multi-location healthcare operations team reviewing location capacity and performance planning
Location Capacity & Operational Alignment

This category checks whether budget decisions reflect provider availability, appointment inventory, location-level P&Ls, margin goals, and capacity constraints.

Healthcare patient journey analytics from paid ad click to booked appointment
Conversion, Intake & Patient Journey

This category checks form and call conversion, landing page performance, call handling quality, follow-up speed, show-rate visibility, and the business handoff after the click.

Ready when you are

Start with the 2 minute audit before you commit to a deeper account review.

Start My 2 Minute Audit

FAQ

Paid media audit questions

These answers explain what Stravida reviews, how the 2 minute audit works, and how the full audit connects Google, Meta, TikTok, CTV, and broader paid media to booked appointment visibility.

What is included in the paid media audit?

The audit reviews paid media across Google, Meta, TikTok, CTV, YouTube, display, retargeting, and other relevant channels, plus campaign structure, budget allocation, conversion tracking, call attribution, landing page alignment, lead quality, CRM handoff, and the changes most likely to improve booked appointment visibility.

What makes this different from a normal account review?

A normal account review often stops at platform metrics. Stravida follows the business path: which searches drove calls or forms, which calls or forms became appointments, which locations had capacity, and which service lines were worth the spend.

Do you implement the recommendations?

Yes, when you approve the fixes. The sprint can include account changes, tracking cleanup, landing page recommendations, and handoff improvements that connect marketing performance to booked appointments.

Who is this audit best for?

It is best for healthcare organizations spending meaningful budget across Google, Meta, TikTok, CTV, or other paid channels when lead volume looks better than the schedule, attribution is unclear, cost per lead is not telling the whole story, or location-level performance is hard to explain.

How does the 2 minute audit work?

The 2 minute audit is a short first pass. It helps identify whether the account problem is likely to be targeting, tracking, budget allocation, landing page mismatch, intake handoff, or something that requires a deeper review.

Can this work with our current agency or internal team?

Yes. Stravida can work alongside an internal team or current agency by clarifying the business questions leadership needs answered and supporting the approved fixes where helpful.