Paid Search
Capture high-intent patient searches across Google, Bing, and other search-based platforms with account structure, match types, negatives, location controls, and landing pages built around the services and markets that matter.
Paid Media For Healthcare
Healthcare paid media should be managed around appointments, not channel reports.
Stravida manages paid media across Google, Meta, TikTok, CTV, YouTube, display, retargeting, and other channels. The work is built around the questions healthcare leaders actually need answered: which channels produced the right inquiries, which inquiries became appointments, and where the next dollar should go.
Paid media managementGoogle, Meta, TikTok, CTV, YouTube, display, and retargeting
$440MMManaged ad spend
$3.2BClient revenue generated
7xAverage non-brand ROAS
25+Healthcare specialties
What we manage
01 Paid media is more than paid search.
Google may capture existing intent. Meta, TikTok, CTV, YouTube, display, and retargeting can build and recover demand. The channel mix only matters if the patient journey, location capacity, tracking, and follow-up can support it.
Sponsored Social
Build demand across Facebook, Instagram, TikTok, Snapchat, X, and other social platforms with patient-aware creative, offer testing, audience discipline, retargeting, and reporting that connects campaigns to calls, forms, and appointments.
CTV, YouTube, display, and programmatic
Use upper-funnel media when it supports a clear market, service line, or location strategy, not because another platform report needs more impressions.
Retargeting and patient journey media
Keep the next step consistent after the first click, from ad to landing page to call, form, intake workflow, and follow-up sequence.
Budget and capacity alignment
Move spend based on location capacity, provider availability, payer mix, service-line value, appointment inventory, and operational follow-through.
Tracking and executive reporting
Clean up the visibility layer so leadership can see which channels produced the right inquiries, which inquiries became appointments, and what should change next.
Channel strategy
Make every channel earn its role in the healthcare growth system.
How we judge performance
02 The report has to answer operating questions.
We do not treat channels as isolated dashboards. The work uses AI to help pinpoint red flags faster, then connects media decisions to patient intent, market demand, location capacity, booked appointments, and leadership visibility.
Questions paid media must answer
- Which channels are producing the right patient inquiries by location and service line?
- Which calls, forms, and landing pages are turning into appointments the team can see?
- Where should budget move when one location has capacity and another does not?
- Which creative and offer angles create qualified demand instead of low-value activity?
- What should the internal team, agency, or Stravida change first?
- How should paid media performance be reported to leadership without platform noise?
What the service includes
- Paid media strategy across paid search, sponsored social, CTV, YouTube, display, retargeting, and other relevant channels
- Campaign structure, budget allocation, offer testing, creative direction, and landing page alignment
- Search term, audience, placement, geo, device, and daypart optimization tied to healthcare growth goals
- Tracking cleanup across calls, forms, CRM handoff, booked appointment visibility, and location-level reporting
- AI-assisted red flag detection so more time goes into implementing solutions, not manually finding problems
- Regular review of what changed, what worked, what did not, and what the next approved move should be
- Implementation support that can work alongside your internal team, current agency, or Stravida-led execution
Operating model
03 From audit signal to managed improvement.
Paid media management works best when the account, landing page, tracking, intake path, and location plan are managed as one system. That is the difference between buying activity and building patient growth.
Diagnose the current media system
We use AI to help surface red flags across the account, channels, tracking, location mix, service lines, landing pages, and handoff after the click, so more time goes into implementing solutions instead of finding problems.
Build the channel plan
We define where paid search, sponsored social, CTV, YouTube, display, and retargeting belong in the growth system, then prioritize the channels that match the operating reality.
Launch approved improvements
Approved changes move into campaign structure, creative testing, landing page alignment, tracking cleanup, and budget allocation.
Manage by business performance
The ongoing work reviews booked appointments, location capacity, service-line economics, and channel quality instead of optimizing only for platform activity.
Next move
If paid media is already live, start by finding what the channel reports are not telling leadership.
Proof of experience
04 Built from healthcare acquisition work, not generic ad management.
Best fit
- Multi-location healthcare organizations investing across more than one paid channel
- Teams that need clearer connection between media, calls, forms, appointments, and location capacity
- Leaders who need help deciding whether Google, Meta, TikTok, CTV, or another channel deserves the next dollar
- Organizations with internal teams or agencies that need stronger operating discipline around paid media
Start here if
- Spend is up but leadership does not trust the appointment impact
- The account is too focused on cost per lead or platform conversions
- Each channel reports success in a different language
- Locations, services, and patient value are not reflected in budget decisions
FAQ
Paid media service questions
These answers clarify that Stravida supports the full paid media system across search, social, video, CTV, display, retargeting, tracking, and operating visibility.
Which paid media channels does Stravida support?
Stravida supports paid media across Google, Microsoft, Meta, TikTok, CTV, YouTube, display, programmatic, retargeting, and other channels when they fit the healthcare growth strategy.
Is this only paid search management?
No. Paid search is one part of the system. The service covers paid media across search, social, video, CTV, display, and retargeting, with each channel judged by its role in patient growth.
How is this different from a normal healthcare agency?
Most agency reporting starts with platform metrics. Stravida starts with the business questions: which channels produced the right inquiries, which inquiries became appointments, which locations had capacity, and which service lines justified more investment.
Can you work with our current agency?
Yes. Stravida can manage execution directly or work alongside an existing agency by clarifying strategy, fixing measurement, improving campaign structure, and giving leadership a cleaner way to judge paid media performance.
Should we start with the audit or the management service?
If the account has unclear attribution, channel questions, or leadership distrust in reporting, start with the paid media audit. If the direction is clear and you need execution, the paid media service can move straight into management and implementation.
Next step
Make paid media accountable to the healthcare growth system.
Bring the channel mix, budget, creative, landing pages, tracking, and patient handoff into one operating view. Start with a strategy call or use the audit first if the account needs diagnosis before management.